Tonic Agency / Metropolitan Police

Police Officer Recruitment Campaign

Title: “Do Something Real – Become a Police Officer in London’s Met Police”

Delivery: 30 seconds ad, 90 seconds online

Talent: Filming, Direction, Post-Production, Editing, Production, Grading, Sound Design and Mix

About The Project

We were approached by Tonic agency to produce a recruitment film for Met Police. The brief was built on the idea of showing real officers, doing the real job. It was evident from the beginning that this had to be an on-the-fly shoot with officers on shift. This raised numerous challenges, with many unpredictable factors which required a huge amount of flexibility and consideration from our side. We shot over 5 days in various police departments; surveillance, response, patrol, raid officers and mounted police officers. Tonic and the Met police were very happy with the final product, which is now live on Video on Demand.


Producers: Chuckie McEwan
Account Manager: Oliver Knight
Director, DOP& Editor: Alex Kerr
Sound Record and Design: Chris Sharland & Tom Griffiths

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