Loughborough University LondonWhat's your idea?
Title: What’s your idea?
Delivery: 1 minute film
Talent: Pre-production, creative, direction, location filming, post-production, motiongraphics
What was the brief?
Loughborough University in London (or LUiL for short) is the new London campus of Loughborough University, situated in Queen Elizabeth Park in Stratford. It will be welcoming its first students from 2015, to study a range of postgraduate programmes.
As part of its promotional offering to prospective students, LUiL requested two new films. Firstly, an animation aimed at both UK-based and international students. And secondly, this film – a live-action montage aimed squarely at a domestic audience.
How did we approach the brief?
This project posed an obvious and significant challenge: namely, how do you create a film promoting a campus which is yet to open?
It was a challenge we met by capturing visually dynamic, varied footage with a roster of highly successful Loughborough graduates at a range of eye-catching locations including the Olympic Park.
The footage we shot was moulded into a fast-moving, exciting edit, matched to a contemporary soundtrack. Our use of innovative filming techniques, including hyperlapse, further added to the overall forward-thinking feel.