Leif Johnson

Lifestyle | Brands | Charity and Music Work


Presenting an idea or story through a completely different & unique lens is very important to me. I love colour and how colour evokes emotion, draws the eye and keeps you engaged. I lean towards to bold and hyper-real aesthetic drawing inspiration from a vibrant pop culture. More importantly my style is usually led by strong musicality and sound design, to help punctuate editing and storytelling.

I started my career as an editor in TV before moving to directing, where I worked mainly on music and fashion programs. Since then, I’ve directed anything from X-Factor content to TV ads for brands of all shapes and sizes. I love finding the beauty in anything or anyone and being able to represent that in a bold stylistic way that anyone can enjoy.


Vauxhall VIVA

Safety – TVC


Phantom Isle

Four Walls – Music Video

Anglian Windows


The National Centre For Domestic Violence

Online Ad

Legal & General

Lifetime Mortgage – TVC

Logic Compact

Online Ad

Work With Leif


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