Presenting an idea or story through a completely different & unique lens is very important to me. I love colour and how colour evokes emotion, draws the eye and keeps you engaged. I lean towards to bold and hyper-real aesthetic drawing inspiration from a vibrant pop culture. More importantly my style is usually led by strong musicality and sound design, to help punctuate editing and storytelling.
I started my career as an editor in TV before moving to directing, where I worked mainly on music and fashion programs. Since then, I’ve directed anything from X-Factor content to TV ads for brands of all shapes and sizes. I love finding the beauty in anything or anyone and being able to represent that in a bold stylistic way that anyone can enjoy.
Safety – TVC
Four Walls – Music Video
The National Centre For Domestic Violence
Legal & General
Lifetime Mortgage – TVC