Viral videos have been an important tool for promoting movies for a while now. Some, like ‘X-Men: Days of Future Past’ and ‘Prometheus’, are mini-marvels in their own right.

And some, like the ‘Carrie’ coffee shop freak-out and highly dubious ‘Dead Man Down’ mocked-up murder probably attract bigger audiences than the films they were designed to promote.

It’s no surprise that video games are following suit with their marketing, and the new ‘Dying Light’ clip is an instant attention-grabber.

Running for three action-packed minutes, it features a mostly unseen main character skipping across the rooftops of Cambridge as he attempts to avoid being gobbled by a horde of hungry zombies.

All shot using a point-of-view angle, it’s nicely executed – although a quirk of perspective makes the central protagonist seem as tall as Wilt Chamberlain and blessed with arms like Mr. Tickle.

The video was produced by Ampisound, a Cambridge-based company that specialises in parkour-based filmmaking. According to the clip’s director, Scott Bass, the whole thing took three days to film.

Spectrecom has worked on several video games-based projects, for clients including SEGA, Microsoft and 505 Games. Pay a visit to our brands page to see what we came up with.

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