We all know that YouTube was built for fun, but the platform has now become an indispensable asset for video marketing and advertising needs. If you’re not using it on your campaigns, you’re missing out.

The following video is a great example of how video can be so important to an advertising strategy. Here are just some facts from the Old Spice campaign which help to outline the importance of this most coveted online tool.

Old Spice is the most-viewed sponsored channel on YouTube, it gained 80,000 new Twitter followers in two days and an 800% rise in Facebook interaction. Most importantly, the 107% increase in sales financially validates the value of using YouTube.

Here’s the videographic:

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