Vine, the masters of the quickie viral video have just unleashed as YouTube competing site which could seriously raise their video marketing game.

With just 6 seconds to play with, Vine makes a great un-skippable advertising tool. Since its inception there have been some incredibly creative films made on the platform and a lot of Internet savvy brands are already getting stuck in.

Though the 6 seconds might seem restrictive its actually perfect considering the disparity between length and quality across YouTube.

You can visit Vine here and have a poke around some of the amazing work.

And here’s one of our camera/editors James doing something magic with an orange:

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