The drinks industry is a sector known for the quality and creativity of its video marketing – from the cinematic elegance of Stella Artois, to the epic poetry of Guinness, and the irreverent wish-fulfilment of Carlsberg.

A lesser known beer brand which has recently scored a big success with its marketing is New Zealand-based Tui Brewery, thanks to its ‘Catch a Million’ campaign.

The idea is big and simple in equal measure: orange Tui bull’s eye T-shirts were given away to cricket fans and if they made a one-handed catch during a test match while wearing the shirt, they won themselves $100,000.

The idea was a hit, with fans and media alike all getting caught up in the excitement. This case study video from Saatchi & Saatchi New Zealand explains how the campaign played out.

Spectrecom Films is a regular video production partner for a host of top agencies, working on projects for clients such as Kenco, The Times, Skittles and Guinness. Check out our agencies page to find out more, and also to watch our Agency Sizzle Reel.

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