Video marketing is no longer a trend – it’s here and it has become a required tool for any B2C or B2B marketing campaign
We’ve compiled a list of the most relevant video marketing statistics regarding video consumption habits, most appropriate video formats and recommended video lengths that you should take in consideration on your next marketing campaign.
You’ve probably heard that YouTube is the undisputed leading online video platform and that Facebook gets 8 billion daily video views on the platform. The bottom line is that you need to incorporate video into your marketing strategy because it offers massive engagement—if they’re done right. With a flexible creative idea, it is possible to adjust film production to create videos that work on multiple platforms and channels.
Short-form video content usually performs better and delivers more engagement on Facebook. On YouTube, videos with the most engagement are usually 10x longer than the ones on Facebook.
Desktops computers and laptops are no longer the only places people go to for watch videos. That’s why your videos and ads need to be mobile friendly, otherwise, they will become irrelevant. Brands like
After subtitling all of Dogs Trust Dog School training videos on Youtube, the videos received 87% more views from search results.
Andre Campos Filippe
Digital Content Strategist