It seems that paywalls are headed for YouTube, as the Google-owned company looks to attract advertisers with channels that can boast a monthly fee. Several video production producers have been approached to send in applications to create channels that will be behind a paywall.

According to Ad Age, the first paid channels will cost between $1 and $5 a month, costing for things like content libraries, live events, and pay-per-view. In a world in which audiences expect online video to be free, and video marketing producers expect a level playing field, this is a move that will likely be controversial.

What do you think? A crucial step towards a synthesis between television and web video or a gross inelegance of the founding principles of the website? More importantly, would you as an audience member pay for harmless (not to mention mindless) fun like this?…


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