When it comes to web video, YouTube has long-ruled the roost, providing a natural home for mini-blockbusters like Spectrecom’s Stella Artois ‘Perfect Cut’ film (1.1 million views so far).
But to media goliaths like Facebook and Twitter, YouTube embeds represent a relinquishment of their territory to the video platform’s owner (and their rival), Google.
Facebook has had its own video player for a while. And December saw that player achieve an important milestone, as Facebook user-uploaded content overtook YouTube uploads for the first time.
It’s a direction Twitter hasn’t followed as yet, despite long-standing rumours. However, a keen-eyed tweeter recently spotted an FAQ which appeared to confirm the supported formats and durations for a native Twitter video player.
Videos will apparently have to be uploaded direct to Twitter, using a 16:9 aspect ratio. They can be .MOVs or MP4s, running for up to 10 minutes in length.
Twitter users will not be able to edit videos, just upload. They will, though, be able to use customised PNG and JPEG thumbnails.
Subsequent digging by the tech papers indicate these specifications pertain to promoted video ads on Twitter. But it’s reckoned the native Twitter video player will be roughly the same. Don’t bet against it debuting soon.
Spectrecom Films creates film and video content for clients both here and abroad – for big commercial brands including Stella Artois, BMW and Skittles, leading charities such as Macmillan Cancer Support and Marie Curie Cancer Care, as well as many, many other clients. Take a look at some of our case studies to find out more.
If you’d like to speak to us about a video project, get in touch with our Accounts Manager Mark Thompson on 0203 096 2867 or email firstname.lastname@example.org