If you are feeling charitable but don’t want to give away all your personal data to Facebook, you could look away from your newsfeed and search for alternative donations platforms
Early last year, Facebook introduced the Donate Button, a hugely successful fundraising tool for charities and personal crowdfunding. After the announcement that they would scrap donation fees so that 100% of the money donated would go to the causes, it seemed like there would be no room left for smaller and independent donation companies to compete against the social giant.
However, things changed in 2018. With the mishandling of personal data belonging to 50 million Facebook users by Cambridge Analytica, experts started questioning the company’s ability to safeguard financial information provided when used donate on the platform. That’s the moment when we started to ask ourselves: should we give more thought on the platforms we donate on? Since we’ve been working with video production for charities and non-profit organisations in the UK and all over the world, we’ve listed 5 online fundraising platforms that are alternatives to Facebook’s Donate Button.
Generosity, which charges the minimum 3% + $0.30 fee to cover payment process, claims to offer an international service which ‘empowers people to mobilize the global community to fund their cause’. The site also offers a reward system to encourage donations and share tools to create personalised e-mails which ‘brings in 20% more funding than any other source.’
According to The Big Give, which is free for charities to use but charges a 4% fee on donations to cover the cost of their services and payment process, they offer a variety of services which enable them to utilize every last penny. First of all, they run the UK’s biggest online match funding campaign, the Christmas Challenge. Given that Zuckerberg has also announced his plans to create a $50 million annual fund to double charitable donations made on the social network, this alone does not give the platform a competitive edge. However, The Big Give also offers tailored support:
‘In terms of how we compare to Facebook, we offer a multitude of services and specialised support which helps charities to boost both their online fundraising in real terms and their online fundraising skills. In the feedback survey following the campaign in 2016, 83% of charities reported increased confidence in online fundraising, 95% said that participating in the campaign had raised their charity profile, 95% said they received donations from new supporters (therefore grew their supporter base) and 63% said current supporters gave more than previously.’
On top of providing an opportunity for training, The Big Give enables donors to discover causes of interest by profiling thousands of projects, encouraging charities, individuals and philanthropists to connect, and thus ‘ensuring sustainability and innovation’.
JustGiving, another popular platform, also claims to be on the cutting edge of charitable giving. The ‘tech-for-good’ company charge a 5% donation fee on top of payment fees, as well as charging charities £15 a month to use their service, however allegedly this money is reinvested into new tools, allowing them to create ‘more intelligent and powerful ways of connecting causes with people who care.’
GoFundMe and CAREMAKER
GoFundMe and CAREMAKER, both charge in excess of 8% in fees, covering both services and payment processes. GoFundMe suggests it provides an easy way to fundraise, offering a ‘free, simple setup’, ‘Expert advice, 24/7’ and a ‘protection guarantee’. On top of this, with overall donations of over $5 billion, they have raised more than any other viewing platform. CAREMAKER, on the other hand, claims for ‘further development of our fundraiser platform’, along with the ‘marketing of the fundraisers, coordination of campaigns, and domain costs.’ On top of this, they aim to ‘deliver a personal service of high quality to our users’. They even make the claim that while a ‘Facebook Page does not give donors an engaging destination that’s engineered for results […] CAREMAKER is an entire fundraising system that’s always working to help you raise more money.’
Specialised platforms create a forum for charities to connect, collaborate and grow, helping to build a sustainable plan for the future
So when it comes to online fundraising platforms, it comes down to personal preference. You can make the most of easy-access Facebook tools, knowing that all your money will go directly towards the campaign. Or you can allow a small portion to be syphoned off in order to invest in the future of online fundraising, and in the development of the charities themselves. As dedicated organisations, they have teams on call to provide informed advice about boosting your fundraising, and they provide a means to share and maximise your reach. In the end, it comes down to short-term and long-term goals. It might just be that you have to spend a penny to save a pound.
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Junior Content Strategist
Rosamund is our Junior Content Strategist. With a background in international literature, arts journalism and screenwriting, she has experience writing for a variety of platforms, and a knowledge of filmmaking from conception to reception.
Junior Content Strategist
Joseph is our Junior Content Strategist. He has experience in coordinating communications strategies, promotional material and online and social media platforms.