When it comes to video production, a simple approach can often reap the biggest rewards. And a simple approach is what’s been taken by the Salvation Army Canada for its trio of new 15-second animations.

Each of the films creates a little slot machine-style diorama scene, based on the idea of how just a small donation can make a large and immediate difference to those in need.

The films have a clean ‘n’ crisp look in terms of design, and the animation is delivered with a nice hand-cranked quality.

Check the three films out for yourself below.

Spectrecom Films regularly works with some of the biggest charities in the UK, including Marie Curie Cancer Care, Macmillan Cancer Support, the RSPCA, the National Trust and the Imperial War Museum.

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