A good ad is all about feeling, as any video marketing expert worth their weight in crisps will tell you.

And while laughter has long been the feeling most commonly associated with sending an online video into the viral stratosphere, more recently there’s been a strong move towards superbly-crafted ads that touch on those soppier feelings we all keep locked away inside. Aw.

Latest to hit pay dirt is Chipotle, the Mexican fast food chain, which has just delivered an animated blockbuster promoting its new game app.

Beautifully realised, starring an endlessly empathetic scarecrow, and set to a soundtrack of Fiona Apple singing Pure Imagination from the old Willy Wonka & the Chocolate Factory film, the clip’s already proving a monster hit with viewers: 5.3million YouTube views and counting after just seven days online.

Food, glorious, food! The video production talents of the Spectrecom team have on many occasions been put to good use filming sumptuous-looking cookery spots. 

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