Video is a fantastic route for getting a fundraising message across – a fact just endorsed by the Crafts Council, which is using a pottery-centric animation to attract new donors.

The Crafts Council is the development agency for contemporary crafts for all of the UK and it’s revived the noble art of the zoetrope for its new video, using artwork created by Jim Le Fevre, Mike Paterson and RAMP Ceramics to do so.

Since debuting on 30 December, the video has proven an almighty hit, with a staggering 130,000 plays just on Vimeo. Here’s hoping it does a similarly sterling job of raising funds for its supporters at the Crafts Council.

Spectrecom has a great record of making fantastic fundraising films that deliver results. Take a look at our Charity Marketing page to find out more.

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