Should YouTube Use Humans To Regulate User-Generated Content?
There are many views on how YouTube should regulate user-generated content. Since it is mostly done by algorithms, recent cases have proven that they aren’t perfect — especially if the videos are posted by popular YouTubers.
In early January, YouTuber Logan Paul posted a vlog which overstepped the community boundaries. Even though YouTube took the video down a few hours after it was published, it still reached an audience of up to 17 million from the subscribers alone. Could this mean that the algorithms are more “flexible” with YouTube’s content creators? But if human curation works is better tan algorithms, would it be possible to regulate the mass of content uploaded every day?
These questions are still hard to answer, but Bloomberg’s “YouTube’s Plan to Clean Up the Mess That Made It” article offer great insights into this issue.
Netflix’s App Is Getting Its Own Instagram Stories Feature
Netflix has released an update on its iOS app that features a new Instagram Stories-like preview carousel on the home screen to promote popular TV shows and films.
Users have the option to watch or skip the 30-second previews, and if they are interested they can add the show to their watchlist. This feature captures a very effective feature from social media apps and encourages people to use mobile and tablet devices over desktop.
Brands are experimenting with Snapchat Face Filters
Snapchat released a Crocs Classic Clog head filter for the users. Within the first 10 days, more than 4 million people used the filter. “Our Classic Clog is instantly recognisable, which made the decision to invest in a Snapchat lens”, said Croc’s CMO.
Snap has recently expanded its platform to let creators and brands build face filters and augmented reality objects. More than 30,000 lenses were created in the first two months, Snap says, earning more than 1 billion views.