Facebook has a new home for original video content produced exclusively for it by partners, who will earn 55 percent of ad break revenue while Facebook keeps 45 percent
The “Watch” tab and several dozen original shows started rolling out to a small group of U.S. users on mobile, desktop and Facebook’s TV apps. Watch features personalized recommendations of live and recorded shows to watch, plus categories like “Most Talked About,” “What’s Making People Laugh” and “Shows Your Friends Are Watching.” Publishers can also share their shows to the News Feed to help people discover them.
Check out corporate video examples with effective styles and strategies we’ve used to maximise our corporate clients’ investments and expectations on video marketing
Since corporate videos are usually known for not being innovative, companies tend not to use this effective marketing tool. However, by incorporating different creative styles and video strategy, it is possible to achieve ROI and make your company stand out amongst competitors and clients.
Silicon Valley’s sudden obsession with making TV shows
Leading the charge is Snapchat, which so far has the most well-thought-out approach. The company has already launched several shows within its app and has specific guidelines for what content should look like. Episodes typically run between three and five minutes long and are presented in a vertical, full-screen format.
Shorter videos, longer videos. Facebook Live, Instagram Stories, YouTube. Immersive 360 content, old-fashioned narratives, highly stylized or rough and ready videos. How to measure video effectiveness?
More than ever before, social is now video’s home. Take a look at this article that analyses the effectiveness of video content and how individual brands can get a content strategy that truly works.
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About the author
Andre Campos Filippe
Digital Content StrategistExperience in coordinating web projects, content production and campaign management across Paid, Owned and Earned media, understanding of SEO best practices and production of blog posts, videos, whitepapers, research materials across key social media and messaging platforms.