Earlier this year, we created a unique live video streaming event for the global confectionary juggernaut that is Skittles – which saw 100,000 Skittles being used to fill an upside-down Perspex rainbow.

And superb as Skittles’ video marketing always is, that past collaboration means we’re particularly interested in any promotion run by the brand which involves epic quantities of actual Skittles.

New video Skittlesrich certainly qualifies on that count, with toothsome get-rich guru Danny Falcon trying to tempt viewers into joining his pyramid scheme, offering shares of his video in exchange for ‘virtual Skittles’. One lucky winner will then secure 1million real Skittles, which will be delivered to their home.


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