Given its impact and immediacy, video is a fantastic way to get a campaigning point across in a way that will resonate with a wide audience.
And few points are more serious than the one highlighted by new video Dekh Le (which translates as something like ‘look how you look’), created by Whistling Woods International, a film school in Mumbai.
The video was released on 16 December, the anniversary of the gang rape on a Delhi bus which led to its 23-year-old victim dying from her injuries a few days later and which triggered international protests and debate on the issue of gender-based violence.
The video touches on that issue through its depiction of individuals being forced to face up to their own lustful impulses. It has already picked up more than 2.3million views on YouTube. Take a look for yourself below.
The video production services of Spectrecom have been called upon by a wide roster of major charities including Children in Need, Macmillan Cancer Support and Marie Curie Cancer Care.