The folks down-under are making a change from the usual video marketing nonsense in pre-roll ads to do some good.

In association with the Australian Federal Police, video production company VML have launched the Missing Persons pre-roll series. The ads were launched during ‘Missing Persons Week’ in order to create further awareness of the 1600 that remain undiscovered in Australia.

The classic ‘Skip Ad’ button that we’re all very aware of these days was replaced by a ‘yes’ or ‘no’ option giving the viewer the opportunity to speak up if they had seen the person. Each pre-roll was geo-tagged to the last known location of the missing person to ensure maximum engagement with the 1.2 million strong audience.

It’s a great way to see YouTube’s abilities utilized and hopefully we will see more international versions of this scheme unveiled in the future.

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