A brilliant new piece of video advertising from Adobe will have many business owners inevitably thinking more about their online marketing.

If you don’t know your clicks from your impressions its probably worth taking a look at this amusing and highly relevant example of how data can be misconstrued these days.

Performance isn’t so much about clicks and visits these days, this is especially true with video where mere clicks and views are not enough. What your viewer is doing during and after watching your film is so much more important.

Are you reaching the right audience? Are they engaging with you? Are they coming back for more? These are the questions you need to ask when thinking about your video campaign strategy.

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