Google has declared war on the fake video view count creators and is planning an audit to combat the faked and paid for views that litter the site.
Visitors to the site are reported to watch more than six billion hours of video every month, but the metrics would appear to a little un-reliable.
As the whole Google experience starts to take over YouTube and the Internet giant tries to make the site not only more appealing to the users but also to potential advertisers.
There has been an audit before according to YouTube but this one promises to be a lot more thorough and should get rid of some of the main offenders.
If only the world was just a little more honest…
Remember to follow us on Twitter @spectrecom