The footballers playing under the Boca Juniors banner have a point to prove, they want to show that they play every game like its their first. A new video from Nike illustrates this perfectly.

In a beautifully shot video production we see the passion of one of Argentina’s biggest teams come alive and we learn about the importance of proving oneself to the fans.

One player – Burri Martinez, chose to show this by deleting his 90,000+ twitter followers and start again from 0, proving himself to the team’s fans, earning their respect by grabbing some goals, and a nice assist against bitter rivals River Plate.

Check out the campaign video here:

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