Organisations are allocating an average of 35-40% of their marketing budget towards digital content. Whether that content is Video, Social Media or E-Mail marketing campaigns, it’s inevitably a high-value investment that we all want to see a return on. So how can organisations turn their singular or existing assets into a digital campaign whilst remaining within their allocated budget?
In the second edition of #SpectrecomTalks, we’ll be taking a look at various cost-efficient techniques and methods marketers can use to effectively achieve ROI.
9.00am | Breakfast
9.40 – 10.00 | You’ve Never Watched a Feature Film on Social Media; Rules and Guidelines to consider when developing a Creative Concept
Toby Syer – Senior Creative, Spectrecom Films
10.00 – 10.20 | Reuse and Recycle; Using Filmmaking and Editing Techniques to turn your Asset into a Campaign
Ged Cleugh – Director of Film & TV, Spectrecom Films
10.20 – 10.40 | Owned, Earned and Paid Media; How to Effectively Distribute Your Content on Social Media
Adam Middleton – Content Strategist, UNILAD
10.40 – 11.00 | Panel + Q&A
11.00 | Networking & Further Questions