Ah the majestic plains of the Serengeti, the setting for Disney classic The Lion King which has now been re-imagined for a piece of video marketing for Greenpeace.

The circle of life scene which opens the film has been hacked by the Dutch animation studio – Studio Smack, who have removed all of the animals in a bid to raise awareness of the plight of African wildlife.

With animation and digital manipulation software becoming more powerful as well as easier to use we can expect to see a lot more of these kinds of ‘video remixes and revisions’ in video advertising.

Just make sure you get the rights before you start making Han shoot first.

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