Selling water hasn’t always gone well for Coca-Cola but in this latest charity video marketing campaign they have shown themselves to be most capable.

Lloró is a town in Colombia, but not just any town. It happens to be on the of rainiest cities in the world. Unfortunately the town has a problem with a drinking water, namely that there isn’t enough of the stuff.

That’s where the soft drink giant came in with their scheme to sell the rainwater from the town in specially custom made bottles – enough in fact to get the town and its inhabitants the water treatment facility that they badly needed.

You can watch the fantastic campaign come together in this brilliantly produced video production.

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