If you listen to the universities themselves, it seems like everyone was a winner in the recent Research Excellence Framework assessment. Literally everyone. But where Cardiff University is concerned, forget the spin – its research success is very much the real deal.
REF 2014 rated Cardiff 5th in the UK for the quality of its research, a rise of 17 places on the previous research assessment in 2008
That’s the swiftest ascent of any university in the Russell Group, and an outstanding achievement overall.
Anyone with insight into university research will be aware ‘real-world impact’ is THE current defining topic in that field. REF 2014 took this into account, and Cardiff performed exceptionally again, rating 2nd for impact.
With its research profile blowing up like a supernova, Cardiff is understandably keen to be a little more vocal about its achievements.
That’s why when Spectrecom was selected as the video production company Cardiff wanted to work with on a new three-film innovation series, one of those films was suggested as being based around the university’s research success.
The research film we were asked to make was aimed primarily at academics who might be interested in working at Cardiff.
As such, it needed to capture the university’s commitment to excellence in research, in order to impress the target audience and excite their interest in what Cardiff has to offer.
To achieve this, we chose the route of producing a case study film which expressed the rising profile of Cardiff’s research through the prism provided by the work of a single researcher.
That researcher was Professor Haley Gomez, who is Senior Lecturer in Astrophysics at Cardiff.
A bright star in her own right, Haley is a recipient of the Royal Astronomical Society’s Fowler Award, given to an individual who has made a noteworthy contribution to astrophysics at an early stage of their research career.
The film we created encompasses two strands. First, the audience gets a look at Haley’s own research into cosmic dust – the solid particles that float between stars and hold the origins of life.
The second strand sees Haley offering an insight into the collaborative approach to innovation taken by Cardiff, and how this has allowed it to produce such powerful research as hers.
When making documentary film, you’re always looking for appealing contributors with great stories to tell.
On both these counts, Haley proved to be great casting. One of her great strengths is her ability to explain her work in a succinct, accessible way.
Haley’s is the third and final film of our first trilogy of innovation films for Cardiff.
You can see the film we made with graduate entrepreneur George Peace here and the film we made with the university’s Dean of Engagement Kevin Morgan here.
Matt Farman was the director on this series and Laura Merrett was producer. Congratulations to them, and to all the other members of the Spectrecom video production family who were involved in this project along the way.
Spectrecom Films is one of the UK’s leading video production companies for higher education video content.
If you’ve got a video project you’re keen to speak to us about, get in touch with Kathy or Oliver, our account managers for universities.
Account ManagerOliver specialises in account managing our higher education clients. He has also previously worked in marketing for a university so he’s the go to guy for university marketing insights.