Beauty videos massive on YouTube clocking up over 14.9 billion related views,but with branded content only accounting for a measly 3% it would seem they are missing out.

Here’s an infographic from Pixability which perfectly illustrates where the Beauty Industry is missing out on the highly lucrative world of video marketing.


If beauty related views are getting 700 million views a month then it seems utterly crazy that the Industry is not properly tapping into this fertile market.

Dove seem to be the only competitor in the game, showing a real commitment to some really decent video marketing campaigns, the rest are really missing out.

They could be making videos like this!

We’d be really made up if you decided to follow us on Twitter @spectrecom

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