Travel always offers a rich wellspring of video marketing imagery, what with all those exotic locales and luxury hotels. However Airbnb has is currently running a filmmaking competition geared towards the tastes of more creatively-minded holiday-makers.

Provider of holiday rental apartments the world over, Airbnb was issuing instructions to its Twitter followers on a daily basis over the course of the last week in August, asking them to create Vine videos.

The finest of those 6-second nuggets are now being edited together into a longer film, to ‘create a story of travel, adventure and finding your place in the world’. That longer film will debut on the Sundance Channel on 12 September, before going online the day after.

Here’s the original video call to arms…

Spectrecom creates online videos, films and video marketing strategies for numerous travel, leisure and hospitality clients, including Saga, Cunard, the Savoy, easyJet, David Lloyd, Choice Hotels and many others. Take a look at our portfolio to see some of our best work.

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