With the weather hotting up it seems a little odd to talk about a winter jacket but this new video production from 66°NORTH is a really nice bit of #radvertising. Borrowing a little from the Parka People characters of the once great comedy ‘The Mighty Boosh” we see man escaping the freezing plains of Iceland into a warm fireside retreat, complete with long-johns and hot cocoa.

Its a really great surreal concept and a fun way to advertise a quite practical and uninteresting item of clothing. Seen any good #radvertising or video marketing lately? Hit us up on Twitter @spectrecom.


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