American ExpressInvites - WilliamVintage
Title: Invites – WilliamVintage
Delivery: Promotional film
Talent: Filming, direction, post-production
What was the brief?
William Banks-Blaney is the founder of vintage couture retailer WilliamVintage and he is also style ambassador to American Express.
This short film was shot with William as he prepared for the annual WilliamVintage dinner, held at the St Pancras Hotel to herald the start of London Fashion Week.
How did we approach the brief?
An intro, delivered by William direct to camera, sets the scene immediately, before a series of close-ups and match cuts help build the atmosphere ahead of the guests arriving.
A contemporary choice of soundtrack fits in with the exemplary style of the film, as we are treated to cameo appearances from a galaxy of star names.