University Of Bedfordshire - Luton

University Recruitment Video Campaign

Title: University Of Bedfordshire – Luton

Delivery: Films, Voice-Over, Live-Action Filming.

What was the brief?

The University of Bedfordshire asked us to create Location Film to recruit new students. The University of Bedfordshire had requested a new 90-second video showcasing the strengths of the Luton campus and of Luton in general. The video had to present Luton and Bedford in a positive, student-friendly light, highlighting the exciting and varied lifestyle enjoyed by many students.
It should had to establish Luton’s geography in the minds of viewers, emphasising the town’s terrific transport links and ease of
connection with central London. The ultimate purpose of the video was to contribute to an increase in student conversion rates.

 

Delivery

We delivered films that used voice-over and live-action filming that was used at events. As well as being published on Facebook, Linkedin, and YouTube.

Credits:

Producers: Laura Merritt
Filmmakers: Peter Ford
Creative: Danielle Wilmot
Account Manager: Kathy Bird

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