University of East LondonHigh Performance with Adam Gemili
Title: High Performance with Adam Gemili
Delivery: 2 min Film
Talent: Production, post production
What was the brief?
We were asked by UEL to create a film which helped showcase the High Performance Sport Programme at the University, featuring the athletic talents of UEL student and team GB sprinter Adam Gemili. The sportsman attributes much of his success to the institution with state of the art facilities and research helping him to reach his goals.
How did we approach the brief?
The film shows Gemili in his element, preparing to sprint. Detailed close-ups and dramatic lighting serve to emphasize his elite status in the sporting world as his voice-over explains how UEL helped him on his way.
This Adam Gemili film was part of a series of new sports films for UEL. Feedback for the full series has been very positive, as evinced by this quote from Mark Burey, head of PR and communication at UEL.
“This was an ambitious project, but the final films work really well. They’re stylish, and capture the amazing, comprehensive sports offer that we have here at UEL. It’s clear that the films are playing their part in helping us to reach new audience.”