Synergy / Guinness

Class 2012

Title: Guinness Class Competition

Delivery: Competition film

Talent: Pre-production, production, event filming, post-production

What was the brief?

With the opportunity on offer to win a private jet-ride to a choice of 6 Nations matches, Guinness Class is the dream competition for every rugby-lover.

The launch event for Guinness Class was held at Twickenham, and involved a quartet of top rugby internationals donning the sharp threads of airline pilots. Our cameras were there to capture all the fun of the day.

How did we approach the brief?

We took a relatively loose and informal approach to shooting. This meant the structured interview material with the players was mixed in with more relaxed behind-the-scenes footage of them getting suited up and enjoying themselves.

By taking this approach, the video not only communicates all the important information about Guinness Class in a short runtime, it does so with a strong sense of fun which encourages viewers to want to get involved.

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