PriestmanGoode

United Airlines - United Polaris
PriestmanGoode

Title: United Polaris Premium Lounge and Cabin

Delivery: Global launch event film

Talent: Green Screen, chroma key, luma key, SFX, filming, 6K resolution, casting, styling, art department


What was the brief?

When PriestmanGoode, the innovative London design agency, asked for our help to manage and shoot some green screen footage for them, we jumped at the chance. The project was their latest animation for the launch of United Polaris, a rather nice new business class experience for United Airlines.

How did we approach the brief?

We worked alongside the visualisation team at PriestmanGoode to help recreate the 3D aircraft cabin interior using the magic of green screen. We filmed in 6k for maximum resolution and sharpness retention; pulled out all the stops to recreate aeroplane interior lighting conditions and assisted PriestmanGoode in directing the actors to bring the comfort and luxury of the new United Polaris experience to life. Then we got to work keying the green screen footage and matching it up with the animation using chroma key and luma key.

Delivery

PriestmanGoode was extremely happy with the results of our collaboration. The animation was first shown at the global launch of United Polaris in New York City where it was well received and has since shown up on some of the world’s most high profile media outlets including CNN, Mashable and the Huffington Post.

Behind the Scenes

Credits

Director: Peter Ford
DOP/Camera Op: Luke Palmer
Focus Puller: Fran Weston
Camera Assistant: Dan Berens
Producer: Arthur Briggs, Rob Jowers
Production Assistant: Yasmin Goodwin
Gaffer: Peter Brimson
Lighting Technician: Alex Kerr, Guy Francis, Vini Curtis, Kieran Hodges
Visual Effects Supervisor: Nic Durber
Playback Operator: Ewan Macfarlan
DIT: Liam Howes
Stylist: Sophie Goodwin
Hair & Makeup: Andrea Prieto
Photographer: Ajay Arora

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