PriestmanGoode

Qatar Airways

Title: Introducing Qsuite – Qatar Airways New Business Class

Delivery: Promotional film and VFX Breakdown

Talent: Pre-production, creative, set build, green screen, VFX, rotoscoping, keying, post-production, grading

What was the brief?

The talented team at PriestmanGoode got in touch with us once again to work together on another exciting project; this time it was the launch of Qatar Airway’s Qsuite.

How did we approach the brief?

We approached the brief with as much enthusiasm, which meant pulling together a top team of talent. Looking to recreate the lighting conditions inside a plane, on a green-screen set, with actors and then working with PriestmanGoode’s visualisation team to marry that up to a 3D model of the new Qsuite design.

Our job was to plan the light and motion, get the footage, use keying and rotoscoping to separate that motion from the green-screen, composite the motion and the 3D layers and then match the colours and grade. And of course, cast the talent that featured in the film and make sure that all of their clothes and uniforms didn’t have a crease out of place. Simple…

Delivery

The results of all that hard work speak for themselves. The film is a flawless addition to the global commercial campaign that has been fantastically received by all that have seen it. Qatar Airways were amazed by the professionalism and quality of the results that a collaboration between PriestmanGoode and Spectrecom produced, yet again.

Credits

Account Manager: Max Gheysens
Producer: Rob Jowers
Director: Dan Jobson
DOP/Camera Operator: Alex Kerr
Focus Puller: Dan Berens
Film Assistant: Rory Tilford
Production Assistant: Jamie-Lee Carr
Lighting Technician: Jerzy Gudjonsson
Visual Effects Supervisor: Nic Durber
VFX: The Visual Effects Company
Playback Operator: Javier Santaella
Stylist: Patrick Jack
Hair and Makeup: Gemma Whitbread
Photographer: Ajay Arora
CG Design: PriestmanGoode
Creative and Screenplay: PriestmanGoode

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