Tonic Agency / Metropolitan PolicePolice Officer Recruitment Campaign
Title: “Do Something Real – Become a Police Officer in London’s Met Police”
Delivery: 30 seconds ad, 90 seconds online
Talent: Filming, Direction, Post-Production, Editing, Production, Grading, Sound Design and Mix
About The Project
We were approached by Tonic agency to produce a recruitment film for Met Police. The brief was built on the idea of showing real officers, doing the real job. It was evident from the beginning that this had to be an on-the-fly shoot with officers on shift. This raised numerous challenges, with many unpredictable factors which required a huge amount of flexibility and consideration from our side. We shot over 5 days in various police departments; surveillance, response, patrol, raid officers and mounted police officers. Tonic and the Met police were very happy with the final product, which is now live on Video on Demand.