Mental Health FoundationRuby Wax Talks About Stress, Anxiety & Mindfulness
Title: Ruby Wax Talks About Stress, Anxiety & Mindfulness
Delivery: 6 Films
Talent: Pre-production, creative, production, location filming, post-production
What was the brief?
Our client required a video which raised awareness of stress and anxiety treatments.
How did we approach the brief?
With such a distinct and individual celebrity at our disposal, our creative approach was to simply utilise the considerable star power of Ruby Wax, who was more than happy to explain how she herself uses Mindfulness to cope with her anxiety.
This was made as part of a six-part video series, and has not only garnered nearly 20,000 hits online but has also formed a staple part of their overall Mindfulness video marketing campaign.