Macmillan Cancer Support

Direct Response TV Advert Film

Delivery: Direct Response TV AdvertFilm, Voice-Overs and Location Filming.

Sector: Charity Film Production

What was the brief?

Macmillan Cancer Support asked us to create a Direct Response TV Advert to increase the public’s awareness of their free will writing service.

Delivery

Filmed across various locations in the UK, our creative team, filmmakers, producers and editors produced a great film and a brilliant example of a Direct Response TV advert.

Results

Using insights and market research that we collated, the campaign delivered a 150% increase in their pre-targeted acquisition.

Credits

Producers: Kate Bromley
Filmmakers: Tom Pickard
Creative: Toby Syer
Account Manager: Jason Jayes

Get in touch with us for your next marketing campaign

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