GuinnessFeidlim Mac Loughlin
Title: Feidlim Mac-Loughlin
Delivery: Interview film
Talent: Pre-production, production, filming, post-production
What was the brief?
Produced in partnership with leading sports sponsorship agency Synergy, this film was designed to offer a different perspective on the international rugby experience – via the experiences of Feidlim Mac Loughlin, who had to show patience and resolve to finally fulfil his dream of playing for Ireland.
How did we approach the brief?
We took a documentary approach to the film, combining a new interview with archive imagery.
Feidlim’s natural flair for storytelling meant we could allow his recollections to guide the narrative, resulting in a film which captures both a bygone rugby age and the timeless pride of playing for your country.