British Council USAEducation is Great
Title: Education is Great Series
Delivery: 11 films
Talent: Pre production, filming, creative, studio filming, graphics, post-production
What was the brief?
The British Council USA asked Spectrecom to produce a series of films, each one profiling one or two leading UK-based academics.
The aim with the series was to promote the excellence and eclecticism of UK education to US students who might be interested in coming to Britain to study.
How did we approach the brief?
The interviews were all shot at our film studios against a white infinity backdrop. We used varied camera angles and framing to help ensure each film felt visually dynamic, even in this ‘limbo space’.
We worked with the contributors to draw strong, succinct sound-bites from them. And their words were reinforced by playful onscreen animations.
The series has been online for just over a month, picking up more than 100,000 YouTube views so far.