American ExpressAlain Ducasse at The Dorchester
Title: Alain Ducasse at The Dorchester
Delivery: Online film
Talent: filming, direction, location filming, post-production
What was the brief?
American Express Invites gives Amex customers rewards and special offers across a range of different areas – including sport, film, music, fashion and food.
This assignment offered a wonderful fusion between two of those areas: we were asked to shoot with Jocelyn Herland, head chef at Alain Ducasse at the Dorchester, as he and his team created a special service to celebrate the opening of the BFI London Film Festival.
How did we approach the brief?
Jocelyn is the mainstay of this video, with his own evident passion for what he does and steely adherence to the highest standards of hospitality coming through loud and clear in his sound-bites.
The shooting and lighting style emphasise his five-star standards and attention to detail, through a use of warm, inviting-looking scenes and detailed close-ups of the sumptuous culinary creations.