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Skittles / Mesh Marketing

Goals & Objectives

Skittles had an upside-down rainbow. It needed filling. The only way this was going to happen was if 100,000 Facebook fans pledged the Skittles needed to fill it. The only way 100,000 Facebook fans were going to pledge the Skittles needed to fill it was to stream the whole event live over 48 fun-packed hours. This video wraps that convocation of confectionary into just a minute-and-a-half of mayhem.

Our Approach

With our studio facilities and top drawer team of directors, producers and camera operators, Spectrecom was as perfectly equipped to nail this job as Robocop is to nail bad guys. And nail it we did. The set was built the day before the live stream began, and a huge amount of preproduction planning went into ensuring that everything would go off without a hitch, whilst delivering oodles of memorable moments for watching Skittles fans.

Results & Reviews

100,000 Skittles were pledged, the rainbow was filled, and a member of Spectrecom staff who shall remain nameless fell off a miniature bicycle while dressed as a frog. A great result all round, we think you’ll agree…

Oh, and we got some fantastic feedback from Team Skittles too: “100,000 thank yous to everyone at Spectrecom. We couldn’t have asked for a more capable team of rainbow-builders, who helped to deliver one of our most successful online campaigns to date.”