Goals & Objectives
When PriestmanGoode, the innovative London design agency, asked for our help to manage and shoot some green screen footage for them, we jumped at the chance. The project was their latest animation for the launch of United Polaris, a rather nice new business class experience for United Airlines.
We worked alongside the visualisation team at PriestmanGoode to help recreate the 3D aircraft cabin interior using the magic of green screen. We filmed in 6k for maximum resolution and sharpness retention; pulled out all the stops to recreate aeroplane interior lighting conditions and assisted PriestmanGoode in directing the actors to bring the comfort and luxury of the new United Polaris experience to life. Then we got to work keying the green screen footage and matching it up with the animation using chroma key and luma key.