Creative Great Marketing Collateral
London Metropolitan University asked us to create a series of eight films which detailed their core USP’s – employability, location, diversity and impact – and four faculties – the CASS, the Guildhall School of Business and Law, the Faculty of Social Sciences and Humanities and the Faculty of Life Sciences. We created two versions of each film for distribution across social media.
Shooting over one day with each contributor, and edited in three days, I think these films are really effective examples of what great content can be created with a creative twist in a relatively short space of time.
We approached this creative through the prism of the student experience, using their own voices and stories to convey the messages.
These films for me are great examples of how effective films can be when the form of the film compliments and reinforces the content of the message. This is thanks to some confident and ambitious film-making – every frame is considered – and a relevant, contemporary edit style which really conveys the sense of who London Met are.
Key USP Films
Our thanks and best wishes to all the contributors:
Spencer Rowell, Priya Desai, Hashmukh Kerai, Anna Masing, Damiano La Rocca, Elizabeth Scales, Sara Gunn, and Ayden Kappo-Hector