WHAT WAS THE BRIEF?
One of the world’s leading research universities, Imperial College London contacted Spectrecom to request creation of a new series of online films. Each film needed to tell the story of an Imperial academic whose research has benefitted from IAA funding.
(IAA = Impact Acceleration Fund: helps Imperial’s academics to maximise the social and economic impact of their research)
Intended for use on the university’s website and other online channels, the series needed to showcase the innovative research taking place at Imperial and demonstrate its real-world impact.
HOW DID WE APPROACH THE BRIEF?
From the outset of this project, we wanted to create films which told research stories that an informed-but-not-expert audience would find genuinely interesting, engaging and illuminating.
To this end, we worked closely with Imperial during an in-depth preproduction process, meeting all the academics ahead of filming in order to get a better understanding of both their research and them as individuals.
This process strongly informed the films we made. For example, by meeting Dr Roberto Trotta beforehand, we determined that his natural charisma and talent for making complex science seem accessible meant we should film him ‘presenter-style’, rather than in a traditional interview set-up.
Similarly, when we met Professor Jianguo Lin, he was able to identify an exciting potential filming opportunity in Sweden, where we were able to capture a pivotal moment in his research journey right as it happened.
We were also able to determine where an additional contributor might be needed – eg. in Dr Toby Fisher’s film, we featured Declan Jones, VP of Neuroscience for Johnson & Johnson’s Innovation Centre, providing a powerful testimonial from the viewpoint of commercial industry.
These strong stories were enhanced by the high-end look and feel of the filmmaking; in terms of lighting, the cameras we used, and the creativity of the shots chosen by the crew.
We ultimately delivered four films in all – as varied in style and tone as their different subject matters (astrostatistics, aluminium forming, flow chemistry and anaemia diagnosis), while still maintaining consistent Imperial branding across the series.