What was the brief?
British Champions Series wanted to appeal to the 22 – 35-year-old age group and encourage them to purchase tickets to the British Champions Day races. The way they wanted to do that was a bit of a challenge; by going viral. Luckily, at Spectrecom we never shy away from a challenge and stepped up to the plate.
How did we approach the brief?
To achieve that sort of viewing figure we knew that we were going to have to do something big. So it was over to the creative to create the perfect concept and soon after we had it. A stunt in a busy London train station that involved making commuters race a jockey with a commentator in tow.