What was the brief?
The Adam Bell Foundation was set up in memory of talented musician Adam Bell, 34, who died from misdiagnosed Type 1 diabetes. The charity aims to raise awareness and save lives.
Type 1 diabetes is lesser known and understood than Type 2 diabetes, which is associated with obesity, older age groups and a sedentary lifestyle.
The symptoms of Type 1 diabetes include increased thirst, extreme tiredness and blurred vision. If untreated, the complications arising from it can lead to death inside just a few days or weeks.
Having decided to produce its first-ever online video, the Adam Bell Foundation enlisted the assistance of Spectrecom Films. The brief we were given was to create a video that would have impact and encourage viewers to share it widely.
By increasing awareness of Type 1 diabetes in this way, the foundation hoped more people suffering from the disease would recognise the symptoms and seek treatment before their condition worsens.
In addition to producing the video, Spectrecom also supported the Adam Bell Foundation during its online launch, in order to help ensure its important message reached as wide an audience as possible.
The results have been very positive so far, with over 30,000 YouTube views in two weeks, as well as coverage by a number of media outlets.
“Across the whole process, the guys at Spectrecom really understood us and what we wanted – it was a true partnership, with everyone strongly committed to delivering fantastic work.”
“We particularly valued being involved at all stages, from idea-shaping to casting to post-production. All the team were great and their enthusiasm and strong creativity has resulted in a video we are truly proud of.”
Helen Rowe, Adam Bell Foundation
To learn more about the Adam Bell Foundation, Adam’s story and Type 1 diabetes, visit www.adambellfoundation.org.uk.