Corporate Video Production
Every corporation or company needs a strong communication strategy, which is dominated by the moving image.
Be Ambitious and Communicate Effectively with Corporate Video
It doesn’t matter if you are a part of a small business or a global corporation, our in-house corporate video specialists in London specialise in developing effective content marketing strategies that deliver appealing corporate videos, maximising engagement and attaining the most out of your investment.
How The Video Process Works With Us
ANALYSE YOUR STATISTICS
Before putting pen-to-paper, one of our Digital Content Specialists will analyse your website traffic and your current video content in detail.
They will determine:
- Areas of required focus i.e. social channels, organic traffic, e-mail marketing etc..
- What style of video will be most effective i.e. animation, explainer videos, testimonials etc..
- What key messages need to be addressed in order to get the most out of your video.
DEFINE OR CREATE A BRIEF
Whether you have a brief on the table or not, your Account Manager James will work with you to come up with something tangible, using your appropriate budget and the analytics provided by our team.
He will help define:
- A call-to-action to ensure you are getting your conversions and achieving ROI
- A strict Quality Control Process so that your project will be true to your original intentions.
- A collaborative approach – putting you in the driving seat and involved right the way through.
Using the collated information, your new/existing brief will be passed onto our Creative team who will put together three ideas that will all achieve your goals. Based on your feedback and sign-off your project will be:
- Allocated to a Producer who will work with your schedules and deadlines.
- Allocated to an in-house Filmmaker team who will ensure your project is not only succeeding, but is visually appealing.
- Allocated to the Post-Production department where your project will be brought to life, based on which platform your film will succeed on.
The Film and all of its tailored edits, will be distributed across the various platforms outlined by our Content Specialist who will then collaborate with you to measure the success of your videos and optimise them accordingly, so that you are achieving a return on investment.
Ways to measure the success may include through:
- Play Rate
- Engagement – Views, Likes, Comments, Shares
- Conversions – Traffic to the website and new clientele
Investec Treasury – Vive la Révolution!
Online Views – 61000
Working with Investec’s ICIB department, they wanted to create an engaging Corporate Animationto kick-started their 2017 campaign, highlighting the key political events to come in the year ahead. Through a time of clear uncertainty with potential economic stressors to arrive, the film helped highlight the expert knowledge of the team at Investec, during these theoretically difficult times. The animation was very successful and although quite specific, has recorded a tremendous amount of traction on social channels
Barclays Bank - Launchpad
Award – Cannes Silver Dolphin
Barclays commercial banking team wanted to create a fresh and unique film to help showcase their new B2C Product, The Launch Pad. Shot in our largest studio, our team created the entire set including a large ‘Rocket’. The film was a hit, taking out the Silver Dolphin award in the Information Film category at the Cannes Corporate Awards 2016.
JLL - Property Triathlon
Participation Increase – 39%
Every year Jones Lang LaSalle (JLL) a corporate property management firm holds an annual Triathlon as part of their CSR initiative, to help raise funds for charities in the UK. Since our coverage of the event, JLL has seen a participation increase of 39% for their annual Sprint Triathlon event which has helped raise £1.7million for charity since the event was launched.
Zaha Hadid - Promo Film
Online Views – 380000
Zaha Hadid Architects required a promotional branded film to showcase the practice’s unique personality and culture.. Since the film’s strong online presence and their unique architectural work, Zaha Hadid have been commissioned onto many successful projects, including their first residential project 520 West 28th in New York City.
Stella Artois - The Skim
Online Views – 1123114
A sports sponsorship for Stella Artois, renowned golfer Ian Poulter skimmed the top of a pint of stella with the perfect swing! Apart from the monster YouTube views, it was covered by various media outlets and was also tweeted by Ian to his 1.7 million Twitter followers.
James provides clients with a single point of contact, providing a tangible person for you to rely on. He will help establish briefs, budgeting, co-ordinate and project manage, meet deadlines, convey key brand messaging, quality control your work, provide industry insight and competitive analysis, and still be able to pick up the phone at any time with any of your concerns or questions.
Check out some of my blogs on corporate video and how to maximise ROI.
Check out some of my blogs regarding corporate video and how to maximise ROI.
Spectrecom offers a wide range of corporate video solutions.
Engaging Talking Heads
Product Explainer Videos
Case Study Documentaries
Staff and Client Testimonials
Corporate Animation and Info Graphics
Internal Training Videos
Corporate Event Filming and Live Streaming
Branded Overview Films