Run by the Government's Improvement & Development Agency (I&DEA) in association with charity Heart'n'Soul, Real Roles is pioneering initiative to secure and promote meaningful jobs for people with learning disabilities. They can be in any area of work, from marketing to production, from cleaning to fundraising, from being a trustee to working in the office.

All of them are valued, respected and supported, and offer a chance for people with learning difficulties to develop skills, confidence and careers. For some people they also a way of moving towards independence – off benefits and into a job.

Spectrecom were asked to produce a film to raise awareness of the initiative and communicate the benefits of employing somebody with a learning disability, to both the employee and the employer.