6th October 2009Ben De Lisi Promo
To highlight the problem of throwaway fashion, international fashion designer Ben De Lisi has created a bespoke piece of couture fashion, covered with everyday stains. The couture shirt is worth £1000 but has been drenched in red wine, pesto and make-up!
It will soon be auctioned off on eBay with a reserve price of £1,000 and was commissioned by the Dr. Beckmann cleaning company in response to research that found that more than a third of women would toss a stained clothing garment away, without even trying to clean it.
Spectrecom were asked by Brazen PR to produce a short promotional film about the shirt and here it is;
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By Christiaan
